Privacy policy

UHIVE Limited (we) are committed to protecting your personal data and respecting your privacy.

1. Introduction

1.1 This policy (together with the additional terms set out in clause 2 (Other terms that apply to you)) applies to your use of:

(a) The Uhive website ( (our Site) and the UHIVE mobile application software (App) available on the Apple App Store or Google Play Store (App Store), once you have downloaded or streamed a copy of the App onto your mobile telephone or handheld device (Device). (b) Any of the services accessible through the App (Services) that are available on the App Store or our Site. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. This App is not intended for children and we do not knowingly collect data relating to children. Please read the following carefully to understand our practices regarding your personal data and how we will treat it. (c) This policy is provided in a layered format so you can click through to the specific areas set out below.
2. Other terms that apply to you

2.1 The following additional terms will also apply to your use of the Network:

(b) Our Cookie Policy, which sets out information about the cookies on our site.
(c) Our End-User Licence Agreement, which sets out information about your use of the Uhive mobile application.
(d) Our General Terms and Conditions, which sets out the general terms that govern your use of the Network.
(e) Our Community Standards and Content policy,which sets out information about content and interaction between Users.
(f) Our KYC policy, which sets out our compliance requirements.
(g) Our Business Users policy (for businesses), which sets out how businesses may generate revenue through their use of the Uhive platform.
(h) Our revenue sharing policy (for Users) , which sets out how Users may receive incentives through their use of the Uhive platform.
(i) Our Token purchase and use policy, which sets out how Users may purchase and use the Uhive Tokens within the Uhive platform.
3. Important information and who we are

3.1 UHIVE Limited is the controller and is responsible for your personal data (collectively referred to as "Company", "we", "us" or "our" in this policy).

3.2 We have appointed a data protection officer (DPO). If you have any questions about this privacy policy, please contact them using the details set out below.

4. Contact details

4.1 Our full details are:

(a) Full name of legal entity: UHIVE Limited (company number: 11200253)
(b) Email address:
(c) Postal address: UHIVE Limited, 3rd Floor, 3 Shortlands, Hammersmith W6 8DA

4.2 You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues or other competent supervisory authority of an EU member state if the App is downloaded outside the UK.

5. Changes to the privacy policy and your duty to inform us of changes

5.1 We keep our privacy policy under regular review.

5.2 This version was last updated on 13 March 2019. It may change and if it does, these changes will be posted on this page and, where appropriate, notified to you when you next start the App or when you next visit our Site. The new policy may be displayed on-screen and you may be required to read and accept the changes to continue your use of the App or the Services.

5.3 It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during our relationship with you.

6. Glossary

6.1 The terms below are explained to provide you with a better understanding of how personal data can be legally processed under Data Protection Legislation.

6.2 Lawful basis

(a) Consent means processing your personal data where you have signified your agreement by a statement or clear opt-in to processing for a specific purpose. Consent will only be valid if it is a freely given, specific, informed and unambiguous indication of what you want. You can withdraw your consent at any time by contacting us.
(b) Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
(c) Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
(d) Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

6.3 Third parties

(a) Internal third parties
(i) Other companies in the UHIVE Group from time to time that shall act as joint controllers or processors and provide IT and system administration services and undertake leadership reporting.
(b) External
(i) Service providers who provide IT and system administration services. (ii) Professional advisers including lawyers, bankers, auditors and insurers based in England (and globally, from time to time) who provide consultancy, banking, legal, insurance and accounting services. (iii) HM Revenue and Customs, regulators and other authorities acting as processors or joint controllers based in the UK (and globally as required) who require reporting of processing activities in certain circumstances. (iv) Market researchers, fraud prevention agencies and others as shall be updated from time to time.

7.1 Our Site or the App may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. Please note that these websites and any services that may be accessible through them have their own privacy policies and that we do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services, such as Contact and Location Data. Please check these policies before you submit any personal data to these websites or use these services.

8. The data we collect about you

8.1 We may collect, use, store and transfer different kinds of personal data about you as follows:

(a) Identity Data: first name, last name, maiden name, username or similar identifier, marital status, title, date of birth, gender.
(b) Contact Data: billing address, delivery address, email address and telephone numbers.
(c) Financial Data: bank account and payment card details.
(d) Transaction Data: includes details about payments to and from you and details of in-App purchases.
(e) Device Data: includes the type of mobile device you use, a unique device identifier (for example, your Device's IMEI number, the MAC address of the Device's wireless network interface, or the mobile phone number used by the Device), mobile network information, your mobile operating system, the type of mobile browser you use, time zone setting, hardware and software versions, battery level, signal strength, storage space, browser settings, file names, types, plug-ins, behaviours performed on a device, Bluetooth signals, information about nearby Wi-Fi access points, beacons and mobile phone masts
(f) Content Data: includes information stored on your Device, including friends' lists, login information, photos, videos or other digital content, check-ins, content, communications and other information you provide when using the App
(g) Profile Data: includes your username and password, in-App purchase history, your interests, preferences, feedback and survey responses.
(h) Usage Data: includes details of your use of any of our Apps or your visits to Our Site including, but not limited to, traffic data and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
(i) Marketing and Communications Data: includes your preferences in receiving marketing from us and our third parties and your communication preferences.
(j) Location Data: includes your current location disclosed by GPS technology.
(K) Contact information: We collect contact information of you choose to upload, sync, or import it from a Device such as an address book, contacts list, call log. This will be used to help you and others find people or interests.

8.2 We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific App feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

8.3 We do not collect Special Categories of Personal Data about you. However, your use of the App and the Services, for example through content that you post or share (including sharing your opinions), will allow you to share details with other Users about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, about your health. There will be privacy settings on the App which will allow you to choose how to share this information if you decide to do so. This type of information can be considered as Special Categories of Personal Data under Data Protection Legislation. The App does not collect, but processes this type of data based on your privacy settings.

9. How is your personal data collected?

9.1 We will collect and process the following data about you:

(a) Information you give us. This is information (including Identity, Contact, Financial, Marketing and Communications Data) you consent to giving us about you by filling in forms on the App, the App Store and / or our Sites, or by corresponding with us (for example, by email or chat). It includes information you provide when you download or register the App, use or subscribe to any of our Services, search for an App or Service, make an in-App purchase, share data via an App's social media functions, enter a competition, promotion or survey, and when you report a problem with an App, our Services or Our Sites. If you contact us, we will keep a record of that correspondence. For the avoidance of doubt, this also includes when you use the App. Information such as racial or ethnic origin, philosophical beliefs or trade union membership is subject to special protections under EU law.
(b) Information we collect about you and your device. Each time you visit Our Site or use one the App we will automatically collect personal data including Device, Content and Usage Data. We collect this data using cookies and other similar technologies. Please see our cookie policy (here: for further details. We also collect information about the people, pages, accounts and groups you are connected with and how you communicate. We may also collect contact information of you choose to upload, sync, or import it from a Device such as an address book or call log. This will be used to help you and others find people or interests. We will also collect information about how you use the App, the type of content you view and engage with, the features you use, the actions you take, the frequency and duration of your activities. We will also collect information about your purchases and transactions; this includes payment information such as your credit or debit card number, authentication information, billing and contact details. In addition, we will also collect information about the devices you use that integrate with the App.
(c) Location Data. We also use GPS technology to determine your current location. Some of our location-enabled Services require your personal data for the feature to work. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. You can withdraw your consent at any time by disabling Location Data in your settings.
(d) Information we receive from other sources including third parties and publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
(i) Device Data from the following parties:
(A) analytics providers such as Google;
(B) advertising networks; and
(C) search information providers based inside or outside the EU.
(ii) Contact, Financial and Transaction Data from providers of technical, payment and delivery services based inside or outside the EU; and (iii) Identity and Contact Data from data brokers or aggregators based inside or outside the EU.

(e) Unique application numbers. When you want to install or uninstall the App or a Service containing a unique application number or when the App or Service searches for automatic updates, that number and information about your installation, for example, the type of operating system, may be sent to us.
10. Cookies

10.1 We use cookies and/or other tracking technologies to distinguish you from other users of the App, our Site or the App Store and to remember your preferences. This helps us to provide you with a good experience when you use the App or browse Our Site and also allows us to improve the App and Our Site. For detailed information on the cookies we use, the purposes for which we use them and how you can exercise your choices regarding our use of your cookies, see our cookie policy (here:

11. How we use your personal data

11.1 We will only use your personal data when the law allows us to do so. Most commonly we will use your personal data in the following circumstances:

(a) Where you have consented before the processing.
(b) Where we need to perform a contract, we are about to enter or have entered with you.
(c) Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
(d) Where it is necessary in the public interest.
(e) Where we need to comply with a legal or regulatory obligation.
(f) To personalise and improve your experience of the App.
(g) To improve the Services and the App for you and others.
(h) For product research and development so that we can develop, test and improve the Services and the App.
(i) To provide measurement statistics in respect of the advertisements and Services so we can analyse the use of the App between users.
(j) To ensure the safety of users.
(k) To communicate with you about the App generally

11.2 Clause 6 explains the above lawful bases above in more detail.

11.3 We will only send you direct marketing communications by email or text if we have your consent. You have the right to withdraw that consent at any time by contacting us.

11.4 We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

12. Purposes for which we will use your personal data

Purpose/activity Type of data Lawful basis for processing
To install the App and register you as a new App user Identity
Your consent
To connect Users with each other, including allowing Users to follow each other, see each other’s posts or content information on their Space and activity on the App Identity
Special Categories of Data
Location Data
Your consent
Performance of a contract with you
To process in-App purchases and deliver Services including managing payments and collecting money owed to us Identity
Marketing and Communications
Your consent
Performance of a contract with you
Necessary for our legitimate interests (to recover debts due to us)
To enable you to participate in a prize draw, competition or complete a survey Identity
Marketing and Communications
Your consent
Performance of a contract with you
Necessary for our legitimate interests (to analyse how customers use our products/Services and to develop them and grow our business)
To manage our relationship with you including notifying you of changes to the App or any Services Identity
Marketing and Communications
Your consent
Performance of a contract with you
Necessary for our legitimate interests (to keep records updated and to analyse how customers use our products/ Services)
Necessary to comply with legal obligations (to inform you of any changes to our terms and conditions)
To administer and protect our business and this App including troubleshooting, data analysis and system testing Identity
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security)
To deliver content and advertisements to you
To make recommendations to you about goods or services which may interest you
To measure and analyse the effectiveness of the advertising we serve you
To monitor trends so we can improve the App
Marketing and Communications Location
Necessary for our legitimate interests (to develop our products/Services and grow our business)
13. Disclosures of your personal data

13.1 When you consent to providing us with your personal data, we will also ask you for your consent to share your personal data with the third parties set out below for the purposes set out in the table above:

(a) Internal Third Parties as set out in the Glossary.
(b) External Third Parties as set out in the Glossary
(c) Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
14. Termination

14.1 Some of our servers and many of our external third parties are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA.

14.2 Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented, as necessary:

(a) We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
(b) Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
(c) Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.

14.3 Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

15. Data security

15.1 All information you provide to us is stored on our secure servers. Any payment transactions carried out by us or our chosen third-party provider of payment processing services will be encrypted using Secured Sockets Layer technology. Where we have given you (or where you have chosen) a password that enables you to access certain parts of the App or Our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

15.2 Once we have received your information, we will use strict procedures and security features to try to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way.

15.3 We will collect and store personal data on your Device using application data caches and browser web storage (including HTML5) and other technology.

15.4 Certain Services include social networking, chat room or forum features. Ensure when using these features that you do not submit any personal data that you do not want to be seen, collected or used by other users.

15.5 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator when we are legally required to do so.
16. Data retention

16.1 Details of retention periods for different aspects of your personal data are available in our data retention policy.

16.2 By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

16.3 In some circumstances you can ask us to delete your data: see Your legal rights below for further information.

16.4 In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

16.5 In the event that you do not use the App for a period or when it is no longer necessary to provide you with the Services or until you delete the App or your account, we will treat the account as expired and your personal data may be deleted depending on the nature of the data collected, the purpose for it being collected and the legal and operations requirements in respect of it.

17.1 Under certain circumstances you have the following rights under data protection laws in relation to your personal data.

17.2 You also have the right to ask us not to continue to process your personal data for marketing purposes.

17.3 You can exercise any of these rights at any time by contacting us at UHIVE Limited, 3rd Floor, 3 Shortlands, Hammersmith W6 8DA or

17.4 You have the right to:

(a) Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
(b) Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
(c) Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
(d) Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
(e) Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
(i) if you want us to establish the data's accuracy;
(ii) where our use of the data is unlawful, but you do not want us to erase it;
(iii) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (iv) you have objected to our use of your
data, but we need to verify whether we have overriding legitimate grounds to use it.

(f) Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

(g) Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.